The report will be held in the form of questions and answers. The main topics are as follows:

• My way from a programmer to a sales person
• Difficulties of selling different classes of products
• Experience of training software company executives in sales process design

Author: Arseny Tarasov

General Director Russia and CIS, Adobe Systems

Arseny Tarasov

Arseny Aleksandrovich Tarasov was born in Moscow in 1972. He graduated from the department of automated control systems of the Moscow Aviation Institute in 1994. Since 1993 he held various appointments in consulting and IT companies in Russia, Kazakhstan, and the USA.

Arseny has many years’ experience in the spheres of business management and development that he gained in such major foreign companies as IBM, TerraLink, Cisco, Parametric Technology and Siemens Enterprise Communications, where he was the head of Russian and CIS departments since January 2009.

In 2011 Mr. Tarasov became the board member of the “Perviy Virtualny”, an operator of unitized communications, and he is also the board member of the “Fidesis”, a developer of strength analysis system and a Skolkovo resident. In June 2011 Arseniy Tarasov was appointed as General Director of Adobe Systems in Russia and CIS.