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ISPMA: The first international standard for education and certification of software product managers

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Software Product Management (SPM) excellence is recognized as a key success factor for software organizations—in all industries delivering software as a product, software and IT as a service, or software embedded in other products.
Surprisingly enough, there has been no international standard for education and independent certification of software product managers—up to now.

The International Software Product Management Association (ISPMA, www.ispma.org) is an international non-profit organization of SPM experts from academia and industry that aims at fostering software product management excellence across industries by establishing software product management as a discipline of its own in both academia and industry.

This presentation will report on ISPMA’s approach towards a curriculum for education, independent certification, and a body of knowledge on SPM (SPM BoK) that is recognized as the premier source on SPM by all stakeholders.


Hans-Bernd Kittlaus

Hans-Bernd KittlausHans-Bernd Kittlaus

CEO, InnoTivum Consulting

Hans-Bernd Kittlaus is the owner and CEO of InnoTivum Consulting (www.innotivum.com) which he founded in 2001. Before he was Director of SIZ GmbH (Computing Center of the German Savings Banks Organization) and Head of Soft-ware Product Management and Development units of IBM. He is focused on the cooperation of business and IT units with both corporate IT organizations and companies in the IT industry, in particular software product management and SaaS. Hans-Bernd Kittlaus has published numerous books and articles, his latest being “Software Product Management and Pricing” (Springer). He is Diplom-Informatiker (corresponds to M.S. in Computer Science) and PRINCE2 Practitioner. He is a member of ACM (Association for Computing Machinery, USA), GI (Gesellschaft für Informatik, Germany) and board member of ISPMA (International Software Product Management Association).


Samuel Fricker

Samuel FrickerSamuel Fricker

Assistant professor, Software Engineering Research Laboratory, Blekinge Institute of Technology

Dr. Samuel A. Fricker is assistant professor in the Software Engineering Research Laboratory (SERL) at Blekinge Institute of Technology (BTH). Before, he has worked as senior consultant, global process responsible, lecturer, and senior researcher with companies at any scale, from startups to Fortune500. His work focuses on developing the understanding and the practice of software product management and requirements engineering. Samuel Fricker is leading standardization activities in the software product management field. He is a board member of ISPMA (International Software Product Management Association) and a supporter of the IREB.


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